Chery introduced its latest product lineup, the LEPAS series, at the International User Summit, held alongside the Global User Champion Night in Wuhu, China. Aimed at next-generation urban elites, LEPAS marks a significant step in Chery's strategy to engage younger, affluent consumers through premium, stylish, and tech-driven designs.

The Chery International User Summit, part of the 2024 Chery Global Innovation Conference, kicked off in Wuhu, China. The event highlighted Chery’s strategic vision and technological milestones in the automotive industry.

The Jetour Global Travel⁺ Conference 2024 was held in Fuzhou, China, under the theme ‘Travel Worldwide’. The conference invited more than 1,000 travelers from 62 countries and regions worldwide for the first time, where Jetour announced the launch of its global travel lifestyle brand ‘Jetour Life’ and global user brand ‘Traveler’. A group of the Bahrain Jetour team, influencers, and key customers were in attendance. 

Korean automotive manufacturer, SsangYong Motor Company officially rebranded as KG Mobility (KGM), highlighting its future direction as a pioneer of the next generation of mobility solutions. The announcement was made at a shareholders meeting held at the company’s headquarters in Pyeongtaek.

In line with its commitment to enhancing customer satisfaction through innovative solutions, Chery Bahrain announced the launch of an advanced AI-powered virtual assistant on its website. The new tool, a first for the Kingdom’s automotive industry, is designed to improve customer interactions by providing convenient, round-the-clock support and access to valuable information.

Chery was recognized as the ‘Pioneering Chinese Global Brand’, the only brand in the automotive sector to win the award, at the Kantar BrandZ China gala held in Shanghai. The event attracted over 1,000 brand builders, financial executives, and top-tier media worldwide.

In line with Chery’s commitment to customer satisfaction by offering the most competitive prices, Chery Bahrain has launched a new summer campaign, providing customers with great value on new vehicle purchases. The campaign, valid until 30th September 2024, offers up to BD 1,200 in savings, inclusive of VAT, insurance, registration, rust protection, and window tinting.

Chery Bahrain announced the launch of a new campaign offering a 7-point vehicle inspection at BD7.9. For any additional repairs identified after inspection, customers will also receive a 20% discount on parts and labor.

Chery, a leading Chinese automotive brand, showcased its achievements in new energy and ecology at the Eco Exhibition in Wuhu, China. Held under the theme, ‘New Energy, New Eco, New Era’, the event attracted 3,000 guests worldwide, who explored Chery’s offerings through interactive activities and displays.

The Eco Exhibition spotlighted Chery’s accomplishments in technological innovation, low-carbon travel, user experience, and emotional connections, reflecting its core principles of ‘Green, Technology, Family, and Companionship’.

Chery, a leading Chinese automotive brand, held the 2024 Chery International Business Conference at Wuhu, China. Approximately 3,000 key industry figures from 80 countries attended the event, where Chery unveiled its new strategy, marking its departure from predatory pricing practices and instead prioritizing high-quality products to boost technological advancements, foster healthy competition, and promote the well-being of the automotive sector.