Isuzu has officially unveiled its all-new S&E Heavy-Duty Truck Series in the Kingdom of Bahrain, marking a major milestone in the region’s commercial vehicle sector. Designed to deliver enhanced power, efficiency, and dependability, the S&E Series brings a new era of performance to businesses across the transport and logistics industries.
Held in the presence of Isuzu’s global and regional leadership, the launch event brought together key partners, fleet customers, and industry professionals for an exclusive first look at the latest addition to Isuzu’s lineup.
Mr. Arun Ganesh Kumar, General Manager of Motor City Commercial, emphasized the significance of the new series: “The S&E Series is not just an upgrade, it’s a transformation. These trucks are built to handle the demands of today’s operators, combining raw strength with refined control and improved efficiency, all while staying true to Isuzu’s reputation for long-term durability.”
The S&E Series features advancements in driver comfort, safety, and fuel economy, along with a more accessible maintenance design that reduces downtime and cost of ownership. It reflects Isuzu’s continued commitment to smart engineering and real-world performance, engineered to serve industries where reliability is non-negotiable.
The unveiling included a full product presentation, a dynamic brand film, and a live reveal of the new S&E trucks. Among the dignitaries attending were Mr. Craig Hardie, Group Deputy CEO of Ebrahim K. Kanoo, Mr. Hirokazu Maruyama, Vice President of Isuzu Motors International, Mr. Manoj Pillai, Dealer Principal of Isuzu Bahrain, and Mr. Amer Ansouqa, Sales Manager at Isuzu Motors International FZE , each highlighting the strength of the long-standing partnership between Isuzu and Ebrahim K. Kanoo.
This launch reinforces Isuzu’s commitment to delivering world-class solutions tailored to the evolving needs of Bahrain’s commercial and industrial sectors and further cements its role in powering economies across the region.