The Jetour Global Travel⁺ Conference 2024 was held in Fuzhou, China, under the theme ‘Travel Worldwide’. The conference invited more than 1,000 travelers from 62 countries and regions worldwide for the first time, where Jetour announced the launch of its global travel lifestyle brand ‘Jetour Life’ and global user brand ‘Traveler’. A group of the Bahrain Jetour team, influencers, and key customers were in attendance.
The three-day event showcased Jetour’s strengths in leading the global off-road culture with its Travel⁺ Strategy and demonstrated the high-quality development of China’s automotive industry to the world. Jetour introduced its core concept of “Urban. Off-road. Fun” to build the world's first complete travel lifestyle, connecting users and keeping them interested in sharing their travel stories. It also set up a rich array of lifestyle scenarios and product experience zones centered around the Travel⁺ Life, including camping, road trip, refitting, merchandise, ESG service, and more, allowing global users to experience the essence of Travel⁺ and appreciate the charm of Jetour’s travel and off-road culture.
During the event, Jetour organized a series of activities including a music festival, co-creation meetings, camping summits, and test drives. 300 international journalists and car owners were invited for a factory visit to Fuzhou, allowing them to learn how world-class manufacturing enables the production of intelligent, advanced, and digitized vehicles for global customers. The ‘Robot Factory’ has a complete vehicle manufacturing process, including stamping, welding, painting, and assembly. In the welding workshop, all welding points are performed automatically by robots, allowing seamless production. With an annual capacity of 200,000 units, the factory plans to double its output to 400,000 units per year after expansion in Phase II.
This year's Travel+ conference, the third of its kind, marked a significant milestone as Jetour opened its doors to an international audience, including esteemed owners, partners, and journalists. The company's warm hospitality and commitment to fostering global connections were evident throughout the event.