Bahraini-Asian Motors officially launched the iCAUR brand in the Kingdom of Bahrain, unveiling the all-new iCAUR V27 and iCAUR 03T during a launch ceremony held at Exhibition World Bahrain. The launch marks iCAUR’s market debut in Bahrain and introduces a new approach to intelligent, electric-first mobility designed for a younger, forward-looking generation of drivers. In attendance were Group Chief Executive Officer, Mike Brightmore; iCAUR CEO and Chery Automobile Vice President, Dr. Su Jun; iCAUR Vice President and Chief Technology Officer, Ma Yongdong; iCAUR Middle East Regional Manager, Tim Zhang; officials from the Embassy of the People’s Republic of China in Bahrain; senior management, and regional and international representatives.
The iCAUR V27 and 03T were showcased as bold new expressions of intelligent and adventurous mobility, combining striking modern design with advanced technology. Central to both models is iCAUR’s pioneering Range-Extended Electric Vehicle (REEV) technology, which delivers electric-first driving efficiency while addressing range anxiety. This is complemented by the brand’s intelligent wheel-drive system, engineered to enhance performance, control, and versatility across varying driving conditions.
iCAUR Bahrain General Manager, Abdulelah Burashed said: “This launch marks the beginning of a new era in Bahrain’s automotive market. With the V27 and 03T, we’re bringing youthful energy, advanced REEV technology, and intelligent design to drivers who want a smarter, more adventurous way to move. iCAUR is about redefining how the next generation connects with the road, offering innovation, confidence, and everyday practicality.”
With its entry into Bahrain, iCAUR positions itself as a future-focused automotive brand that blends innovation, intelligent engineering, and expressive design, offering a fresh driving experience aligned with the aspirations of the Kingdom’s young and young-at-heart motorists.
For more information and updates, follow iCAUR Bahrain on social media @icaurbahrain, call 17 500 900, or visit the iCAUR showroom in Sanad.