Desk research

At Spotlight we have access to a mine of reputable published business information, market sector reports, journals and articles; including subscription information databases. We can expertly bring together relevant information from a variety of sources in a meaningful report tailored to your needs.

Desk research is a powerful and efficient tool for those seeking market information, especially where resources are limited in the current economic climate, larger firms are increasingly turning to desk research for these benefits.

Here are some of the ways we can assist:

• Market intelligence reports
• Detailed company profiles
• Building client prospect or research recruitment lists
• Bespoke desk research consultancy
  

Our reports can incorporate a variety of information types to give you a full picture of your market:

Market context

This includes key trends, cultures, economic and political environments, newspaper articles and other external factors affecting your market. 

Statistics

This includes market shares, trend data, market values, product substitutes and other marketplace attributes.

Company information

This includes market structure, your key competitors, individual company profiles and published financial information.

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