Chery introduced its latest product lineup, the LEPAS series, at the International User Summit, held alongside the Global User Champion Night in Wuhu, China. Aimed at next-generation urban elites, LEPAS marks a significant step in Chery's strategy to engage younger, affluent consumers through premium, stylish, and tech-driven designs.
The first model in the series, expected by the end of next year, embodies Chery’s core values of "Green, Technology, Family, and Companionship" and is built on an advanced electrification platform offering options from traditional engines to fully electric models. Built on the advanced electrification platform QPower, the LEPAS series offers versatile energy options, including traditional internal combustion engines (ICE), plug-in hybrids (PHEV), and fully electric models (EV). This flexible approach aims to meet the varied needs of modern drivers, providing powerful and efficient driving experiences across a lineup of family-friendly SUVs.
During the Champion Night, Chery honoured elite Key Opinion Consumers (KOCs) from around the globe, celebrating their loyalty and contributions. KOCs participated in creative presentations, reflecting their deep brand connection, and were awarded titles like Trendsetter and Community Leader. At the summit, Chery also announced the Chery MCN Plan, a global influencer initiative supporting over 12,000 KOCs with financial resources and brand partnerships, further strengthening Chery’s global presence through personal storytelling and community engagement.
To conclude the event, Chery Bahrain's team attended a farewell dinner, where they were warmly greeted by Wuhu Municipal Committee Secretary, Ning Bo, and Chery Holding Group Chairman, Yin Tongyue, underscoring the collaborative spirit driving Chery’s growth in Bahrain and commitment to its community.
Founded in 1997, Chery Group is a leading global automaker, ranked 385th on the 2024 Fortune Global 500 list. With a strong focus on innovation and sustainability, Chery offers a diverse range of vehicles, including the TIGGO, Arrizo, and eQ series. The company has achieved significant growth, with global sales exceeding 1.75 million units in 2024 and a user base of over 15 million. Chery's commitment to social responsibility is evident through initiatives like supporting UNICEF's Global Education Thematic Program. The brand has also received numerous accolades, including being ranked first in the automotive category of the 2024 Kantar BrandZ Top 50 Chinese Global Brand Builders report.