Raising research quality and value

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View our white papers on market research techniques, methods and issues. The PDFs can be viewed or downloaded, just click on the titles below.

Online strategies for member engagement: An overview of how to effectively using online media strategies to engage members. (A.A. Virdi, 2012)

Research quality in the real world: how can quality measures raise value for money for clients? (A.A. Virdi, 2010)

Designing truly effective questions. Includes practical examples, hints and tips rooted in research theory. (A.A. Virdi, 2010)